When we talk about packaging, we usually talk about the materials and designs involves in the packaging in order to convince the customers. But then, it turns out that discussion about the packaging itself is also quite important.
The first thing that you are going to have to keep in mind about the product packaging is that it helps in keeping the main product safe and protected. You are not going to like your perfectly finished product to reach the destination in damaged condition. The main purpose of the product packaging is to make sure that hard impacts and other factors do not damage your product during transportation.
Another purpose of the packaging is to tell your customer about your product and your brand. In other words, the product packaging tends to convince your customers to stick with you for future orders.
Having that said, there are a few benefits about packaging that you need to know.
Reduced risk of damage
The number one benefit of quality packaging is that it protects the product from getting damaged. Natural forces such as rain, snow and temperature changes can have their impact on the product. Quality packaging can prevent any damage to the product.
Quite often, the products are subjected to less than ideal treatment during shipping. In this scenario, it is quite important for the product to be cushioned well in order to prevent the effects of impacts from reaching the product.
Moreover, proper packaging can help the product to have better and enhanced shelf life. If your product is a food item, it may need to sit on the shelves for quite some time. During this time, product gets all of its support from the packaging materials in order to remain usable.
As mentioned above, product packaging is an active feature which helps in the marketing of product as well as the brand. Although the online and print advertisement can help in the marketing of your product, product packaging is not going to cost you from the marketing perspective because you need to apply proper packaging anyway. While it sits on the shelf, it works like an advertisement of your brand and the product.
Moreover, the bold typography on the product package tends to leave an impression in the minds of customers. This impression is the driving force that convinces them to pay attention to your product.
Psychological connection with your customers
Another main purpose of packaging is to connect with the customers psychologically. Good thing is that you don’t need to have a degree to understand the psychology of your target market. You just have to understand the emotional needs of your customers in order to use your product’s packaging as a force to drive sales. Color and texture used in the printing of typography on your product are the factors that can connect psychologically with the customers.